![]() This location is also the first to offer adidas products and is manned with a nood food cafe to help you refuel and keep your hard-earned calorie burning sessions intact. PURE’s FUZE studio provides ample options for strength training, cardio, boxing and functional HIIT programmes in an engaging environment while an outdoor training pad is the perfect space to utilise functional fitness equipment. The dedicated Booty Zone features the Booty Builder station, designed for strengthening and toning the legs and glutes. In parallel with unbeatable views, the facility is equipped with some of the best equipment one can find in Hong Kong, including the SORINEX racks system, the first of its kind in the city, meant for highly effective movement and training. Pure Fitness is a chain of family owned and operated full service fitness facilities, that was established in Ocean City MD in 1997. I can’t wait to start training there and try out the new space.” Photo: PURE Fitness PFMA teaches traditional Thaiboxing in a modern way. The new facilities offered at K11 MUSEA are undeniably some of the best I have ever seen, not just here in Hong Kong but globally. Pure Fitness Martial Arts is the premier teaching authority for Muay Thai Kickboxing in Bellingham. “The past year has been difficult with us not being able to travel, so creating and finding new spaces to train in are all the more important if I want to stay creative with my fitness routines. Hong Kong high jumper and #legend100 influencer Cecilia Yeung, who was tapped as an ambassador for PURE’s newest venture, acknowledges the importance of having new spaces to train in. PURE Fitness at K11 Musea launched under the theme of Out of This World, to place emphasis on the idea that an exhilarating space can facilitate the ability for everyone to find unique experiences in their fitness journey. “It is our mission here at PURE to continue offering Hong Kongers the most exceptional facilities in which to train.” “As we continue to strengthen and grow our wellness community here in Hong Kong, we’re excited to officially launch PURE Fitness at Hong Kong’s Silicon Valley of Culture, K11 MUSEA,” said Colin Grant, co-founder and CEO of PURE Group. Outdoor bodyweight training, suspension and boxing training will also be part of the fresh-air fitness offerings.For PURE members, this new outpost is yet another reason to keep fitness and well-being a priority. As their gyms and studios are at hotspots like Orchard or the CBD, it’s a convenient way to. Finding time for good work-life balance or a well-rounded lifestyle can be hard in Singapore, but PURE’s Power Pack membership bundles or free trial are a great way to start. Meanwhile, panoramic views will inspire every workout on the brand new outdoor training pad that features top-of-the-line functional fitness equipment from MoveStrong. bundles & free trials at PURE Fitness & Yoga. One of the biggest features of the new location is the open stretch area, offering vast space for gearing up and winding down before and after workouts. PURE Fitness at K11 MUSEA has been designed around the concept of a classic industrial space with contemporary features, hoping to provide members with a sleek and edgy environment featuring design elements like rustic brick, gleaming tarnished copper, and metal and antiqued ceramic tile walls all held together with blackened steel panels, girders and strong details. The company has also invited high jumper Cecilia Yeung, influencer Irisa Wong and creative consultant Tim Fung to join the "PURE Out Of This World" crew, bringing the theme to life with futuristic fitness missions throughout PURE Fitness at K11 MUSEA. Nicole specializes in personalized diet and exercise plans, custom menus. Under the theme of "Out Of This World", this latest location will offer invigorating experiences and renewed aspirations at a time when people cannot fulfill their love for travel. She holds certifications in Strength Training, Sport Nutrition and Fitness Theory. The company said the new facility is the largest PURE Fitness in the world, covering over 30,000 square feet of net space within its two-storey warehouse-style venue that features high ceilings with skylights and spectacular views across Hong Kong’s iconic harbourfront. Despite the struggles faced by many fitness centres amid the pandemic, PURE Fitness will open a new location at K11 MUSEA in Tsim Sha Tsui in May. ![]()
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